What it is: An eyeliner that provides 1440 minutes of budge-proof, smudge-proof stay and only takes 2 minutes to apply.

What Else You Need to Know: Get 24 hours (or 1440 minutes) of vibrant, high-impact color that is waterproof, transfer-proof, and smudge-proof. It’s perfect for days you’re too busy to touch-up your make-up, and for nights you can’t be bothered to. The TruGlide Technology gives it a butter-like application. The advanced formula creates an ultra-creamy, tug-free, soft-glide application that gives you a vibrant, rich and evenly applied color pay-off. And what’s more? It sharpens to a fine tip so you can easily draw thin and precise strokes. The 1440 Longwear Eyeliner is cruelty-free and formulated without BHT.

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